Love at First Swipe, Shattered at First Drop
Cutting Through the Valentine’s Day Noise with Data-Driven Storytelling
Our team set out to break through the clutter of Valentine’s Day social media content by tapping into a unique, data-driven insight: online daters are more likely to break their phones.
Through seamless collaboration across social, creative, and analytics teams, we developed an eye-catching infographic that told this story in a compelling and shareable way.
By leveraging engaging visuals and bite-sized stats, we positioned the content to resonate with both media outlets and social audiences.
The campaign successfully cut through the Valentine’s Day noise, sparking conversations and driving strong engagement across platforms.
Super Bowl Showdown – Which Fans Fumble Their Phones the Most?
SquareTrade sought to gain visibility in a saturated market by leveraging real-time, data-driven storytelling.
We analyzed phone damage trends among fans, created a visually compelling, shareable infographic, and strategically pitched our findings to sports, tech, and lifestyle media.
To maximize engagement, we also sparked social media discussions by inviting users to guess which team had the clumsier fanbase before revealing the results.
By creatively integrating smartphone damage trends with Super Bowl fan culture, we successfully inserted SquareTrade into mainstream sports conversations, drove high-impact media placements, and engaged users on social media during one of the year’s biggest events.
