Tech Set, Go!
SquareTrade Go aimed to drive awareness and adoption of its on-demand mobile screen repair service by partnering with influencers who rely on their phones for work and daily life. To showcase the service’s convenience, we collaborated with Jacob from Local Adventurer, a travel blogger who depends on his phone for navigation, photography, and content creation.
Strategy & Execution
We designed an influencer-driven campaign highlighting Jacob’s real-life experience with SquareTrade Go’s mobile screen repair service after his phone was damaged. The campaign featured:
Authentic storytelling: Jacob shared a behind-the-scenes look at his screen repair journey, emphasizing how crucial a functioning phone is for travel and content creation.
Instagram Reels & Stories: A step-by-step walkthrough of his repair experience, from booking to the technician arriving and completing the repair.
Engaging Call-to-Action (CTA): Encouraged followers to say ‘No’ to cracked screens and book their own repair using promo code LocalAdventurer40 for $40 off.
Blog Post Feature: Jacob wrote about the ease and reliability of SquareTrade Go, reinforcing brand trust and driving organic traffic.
Results & Impact
📈 28% increase in service bookings in target locations during the campaign.
💬 15% engagement boost on campaign content, with followers sharing their own tech repair struggles.
🎯 High conversion rate on promo code usage, proving the influencer partnership effectively drove action.
By partnering with a highly relevant content creator, we successfully positioned SquareTrade Go as a must-have mobile repair solution for busy professionals and travelers. This campaign demonstrated the power of authentic influencer marketing, leveraging real-life needs to drive brand awareness, engagement, and direct conversions.
SquareTrade Go launched its on-demand tech setup service, aiming to position it as the go-to solution for busy parents and professionals. To drive awareness and engagement, we partnered with Shenae Grimes-Beech, a well-known actress and digital creator, to highlight how the service simplifies tech setup for everyday consumers.
Results & Impact
The multi-platform influencer campaign showcasing Shenae’s firsthand experience successfully positioned SquareTrade Go as a must-have service for hassle-free tech setup, driving significant engagement and measurable business impact:
📈 32% increase in web traffic to SquareTrade Go’s booking page during the campaign.
💬 21% boost in engagement across Instagram with followers actively commenting and sharing their tech setup struggles.
🎯 18% conversion rate from promo code redemptions, demonstrating strong purchase intent.
📢 Organic reach exceeded projections by 40%, with Shenae’s content driving authentic conversations around tech frustrations and solutions.